The increasingly pervasive adoption of Artificial Intelligence has left few digital experience platforms untouched. But while many are quick to add AI-driven capabilities, there's a large question we should be discussing: In an AI-first internet, how does that change what a website should be?
In this talk we'll explore a variety of ways AI will impact the nature of what constitutes success: not just for content creation, but also how and in what format it should be discoverable by LLMs. We'll also explore how AI transforms how we should think about topics like personalization, analytics, and more.