Google Analytics 4: Upgrade Before It's Too Late!

Drupal Camp Asheville 2024 - July 12th-14th

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Stephen Pashby
Stephen Pashby headshot

As Account Manager at DesignHammer, Stephen focuses on sales, account services, website strategy, analytics, and project management. Outside of work, Stephen serves as a coach at Forge Fencing Academy and Club and as a referee for the NCAA and USA Fencing. Stephen lives in Durham, NC, with his wife Amy and cats Hastings, Mycroft, and Phryne.

Google has announced the end of support for Universal Analytics in July 2023. Don't wait until your Google Analytics stops working to implement Google Analytics 4! We will review the differences between Universal Analytics and Google Analytics 4, how to best plan your transition and configure equivalent (or better) tracking in Google Analytics 4, and common ways to easily implement Google Analytics 4 in Drupal.