Google Tag Manager for actionable metrics - Beyond basic Google Analytics

Drupal Camp Asheville 2020 Online Edition - July 10th-12th

When & Where

Room
Hopin Sessions
Start Time
July 11, 2020 - 3:00 pm EDT
Stephen Pashby

Speaker

Speaker
Stephen Pashby
Company

Topics

Google Analytics is a nearly ubiquitous analytics tool for websites, and implementing it in Drupal is simple. However, if you are not selling website advertising or running an ecommerce website, it does a poor job of providing actionable metrics of website performance. You could extend Google Analytics with Events, but this generally required a developer to implement custom JavaScript events or adjust. With the advent of Google Tag Manager, non-developers and Site Builders can configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.

 

Takeaways:

  • How to use Google Tag Manager
  • Common approaches to tracking website interactions using Events for Google Analytics¬†
    • Webform submissions
    • File downloads
    • Offsite link clicks
    • Embedded video interactions