Project Management & Consulting

Google Looker Studio is a full featured, free data reporting tool. While frequently used to produce attractive reporting for Google Analytics 4 data, it also can be connected to a variety of other data sources. We will cover several less common use cases including reporting on data from multiple GA4 data sources and Google Sheets. Learn how to use Google Looker Studio for reporting on more than just Google Analytics 4 by leveraging different data sources!

Many website owners were used to the extensive reports provided by Universal Analytics (Google Analytics 3). With the transition to Google Analytics 4 (GA4), many favorite reports disappeared and website owners were left scrambling for relevant data. Happily, GA4 provides several ways to access your data through powerful reporting tools. We will cover default GA4 reporting, GA4 Explorations, and Google Looker Studios including how to use them and what their strengths and weaknesses are.

The most successful projects are aligned with organizational goals and contribute measurably to organizational success. For projects to be fully aligned, key questions need to be asked and answered during discovery. We will walk through a process for facilitating these discussions, documenting decisions, and ensuring a project is aligned and successful.