User personas are good tools, but they have limits. They take a narrow look at what a specific "person" is going to do on a website. Personas don't give us a bigger picture of what drives our users and why they do the actions in the first place.
A value proposition canvas is a different way to look at users. It identifies all the things that are high value to the users. Once we understand this about the users, we can take a look at our products and services to align them with our user needs.