Google Analytics 4 Tips and Tricks for Drupal 9 & 10

Google replaced Universal Analytics (UA) with Google Analytics 4 (GA4) this month, which delivers an updated analytics model and expanded capabilities over Universal Analytics. 

If you have not already made the transition to GA4 from UA, now is the time! In this session, we will outline the high-level changes between UA and GA4 as well as how to leverage Google Tag Manager to get the most out of GA4 on your Drupal 9 & 10 website, including tracking embedded media, webform submissions, and scroll depth.