Business Development

There you are, a senior developer, minding your own business when suddenly you are trusted (and thrusted) into a manager role. Now what? What should you do, and when is the right time to panic?

Case studies are great sales tools. But how many times have you gotten ready to submit a pitch, and realized you were missing case studies for the projects you want to highlight? You assumed somebody on the team would write one after the projected deployed, but everyone got reassigned to other projects, and it slipped through the cracks, again. And now you are sad.

The pandemic proved that anything can derail us in a moment. Last year, our plans were put on hold, our lives were changed. We all ended up with zoom fatigue trying to satisfy our human need for social contact and social change.

Many Drupal projects spend a lot of time and energy on architecture, integrations, deployment pipelines, user experience and more. Very few spend time tuning the editor experience, often resulting in obtuse and intimidating content editing interfaces. The result? Stale content, unhappy clients who dread editing the site.

Freelancers and small agencies typically don't have the luxury of having a person dedicated to bringing in new work. However, that doesn't make the business development effort any less important for a small agency or freelancer.