Drupal Camp Asheville 2021 Online Edition - July 8th-9th
Internal workflow, Marketing, Sales, SEO
Case studies are great sales tools. But how many times have you gotten ready to submit a pitch, and realized you were missing case studies for the projects you want to highlight? You assumed somebody on the team would write one after the projected deployed, but everyone got reassigned to other projects, and it slipped through the cracks, again. And now you are sad.
Many Drupal projects spend a lot of time and energy on architecture, integrations, deployment pipelines, user experience and more. Very few spend time tuning the editor experience, often resulting in obtuse and intimidating content editing interfaces. The result? Stale content, unhappy clients who dread editing the site.
Is there REALLY money sitting out there just waiting for you to put on your Freelance hat and go get it? Absolutely! Let's talk about different ways to get to it and how to not lose your shirt or sanity along the way! Topics will include: Banking, Accounting, Taxes, Filing a Biz name, Invoicing, Time Tracking, and Getting Gigs!
The search world is all about social graphing today. Just look at Google's quick results sidebar when you search for a local business. You see a picture of the business, rating/reviews, hours, menu and more. Structured SEO data can help you define and shape what is shown about your site on search results.