Business Development

There you are, a senior developer, minding your own business when suddenly you are trusted (and thrusted) into a manager role. Now what? What should you do, and when is the right time to panic?

Case studies are great sales tools. But how many times have you gotten ready to submit a pitch, and realized you were missing case studies for the projects you want to highlight? You assumed somebody on the team would write one after the projected deployed, but everyone got reassigned to other projects, and it slipped through the cracks, again. And now you are sad.

The pandemic proved that anything can derail us in a moment. Last year, our plans were put on hold, our lives were changed. We all ended up with zoom fatigue trying to satisfy our human need for social contact and social change.

Many Drupal projects spend a lot of time and energy on architecture, integrations, deployment pipelines, user experience and more. Very few spend time tuning the editor experience, often resulting in obtuse and intimidating content editing interfaces. The result? Stale content, unhappy clients who dread editing the site.

Freelancers and small agencies typically don't have the luxury of having a person dedicated to bringing in new work. However, that doesn't make the business development effort any less important for a small agency or freelancer.

Is there REALLY money sitting out there just waiting for you to put on your Freelance hat and go get it? Absolutely! Let's talk about different ways to get to it and how to not lose your shirt or sanity along the way! Topics will include: Banking, Accounting, Taxes, Filing a Biz name, Invoicing, Time Tracking, and Getting Gigs!

Getting it Done with Strategy

Accessibility is more than code, it’s more than UX, it’s also a vital part of your marketing strategy. In this session, we’ll talk about ways to talk about accessibility that showcase it’s value to your stakeholders. 

We’ll touch on:

A growing number agencies and development teams today work remotely or at least co-located. In fact, the Drupal Project itself is almost entirely developed by individuals in different locations. 

The search world is all about social graphing today.  Just look at Google's quick results sidebar when you search for a local business.  You see a picture of the business, rating/reviews, hours, menu and more.  Structured SEO data can help you define and shape what is shown about your site on search results.