Business Development

Internal workflow, Marketing, Sales, SEO

9 Essentials of Web Marketing Success

Speaker
Tom Sliker

Once you have your Website online, how do you get FOUND on the Internet? How does Google Work? How do I use the Web to acquire new customers?

Long-time Drupalist and Digital Media Consultant Tom Sliker reveals the methods his clients have used to expand their businesses, growing sales and reaching new customers. Learn how a business can dominate a local market's search results.

Hear how the strategic implementation of SEO, Pay-per-click, email, blogs, videos, and social media can take your business to the next level.

Creating an online business workflow with no custom code

Speaker
Jon Firebaugh

What started out as a simple brochure website has become a file repository with workflow automation replacing MS Word documents, that were tedious to fill out. The entire site is built from contrib with no custom code!

Drupal has been promoted as being modular like a set of legos and this session demonstrates the capabilities that Drupal offers to non-developer site builders.

This session was well received at an April Chardug meet up. The process, issues, and modules used will be discussed.

The Content Development Bottleneck: Don’t Let Content Slow Down Your Development Projects

Speaker
Justin Belleme

Website development companies have long struggled with the challenge of getting website content from clients in a timely manner. This causes a variety of problems for web development and programming companies including mismatched expectations, extended project timelines, excessive client communication, delayed project payment timelines, and in some cases unhappy clients. In some cases this can also lead to websites that are ineffective because although the design is functional, the content fails to compel the site visitor to take.

Agile Design

Speaker
Kelly Albrecht

For teams familiar with traditional project phases, a common question when considering using an agile methodology is: Where does the creative team and its phases fit into an agile process?

When "you never get a second chance to make a first impression," how do you design iteratively and "fail fast"?

Designers instinctively understand the importance of the initial encounter, uniquely rife with potential, between their work and the affected viewer.

One Deployment Workflow: Drupal 6-8 on all hosting providers... Say whah!?

Speaker
Andy Giles

Tired of having a separate deployment workflow for every project you work on? In this session we'll look at utilizing Composer & GitLab CI to streamline building and pushing any Drupal project to any hosting provider.

What this session will cover

Business Ethics in an Open Source Community

Speaker
Adam Knox

How does one balance the need for financial success with the ideals of volunteerism, open-source community, and the web?

This session will open up a discussion of what it means to be a citizen of the Drupal community in both a professional and personal way.

We will talk about the value of active participation in the community, how to get involved, and ways to leverage participation into a career.

This session is ideal for newcomers to the Drupal Community, students and recent grads, and business professionals looking for ways to ethically grow their business.

Idiot-proofing Drupal

Speaker
Luke Withrow

UNC Asheville recently completed a 2-year project to design, develop, and implement 2 new Drupal themes for our 100+ websites. One theme was externally facing, the other an administrative theme.

This talk will discuss the challenges of having hundreds of users (of various skill levels) editing your site. How do you ensure consistency? Good content? Proper formatting? Accessible content? How do you train everyone? Where do you find the balance between giving editors a flexible toolset, while preventing them from going off the rails?

Web Accessibility

Speaker
Jeremy Proffitt

This session will cover several areas on web accessibility. Web Accessibility 101 and the legal aspect for business. This talk is not specific to Drupal, but focuses on best practices that apply to any website.

Some of the accessibility 101 things I will cover are:

  • What is accessibility and why design for it
  • Great Alt Text
  • Accessible Forms
  • Skip To Content Integration
  • Accesskey Integration
  • Site Structure Importance
  • and more.

Legal & beneficial aspects of accessibility:

Building Secure and Available Drupal Applications with Guardr

Speaker
Mark Shropshire

Guardr is a Drupal distribution with a combination of modules and settings to enhance a Drupal application's security and availability to meet enterprise security requirements. Presentation attendees will learn about Guardr's philosophy, features, and how to start new projects with Guardr.