Structured SEO Data: An overview and how to for Drupal

Drupal Camp Asheville 2021 Online Edition - July 8th-9th

When & Where

Start Time
July 13, 2019 - 3:00 pm EDT



Greg Monroe

The search world is all about social graphing today.  Just look at Google's quick results sidebar when you search for a local business.  You see a picture of the business, rating/reviews, hours, menu and more.  Structured SEO data can help you define and shape what is shown about your site on search results.

This talks is intended to help people understand how to apply Structured data to a website and then implement this with a minimum of technical skill.

This talk covers:

  • Why you should be using structured data
  • An overview of what structured data is
  • A dive into the standard and how Search Engines expect this to be embedded into a site.
  • A short example of how this was used in the site
  • A how to on using the Metatag and Metatag modules to add structured data to your site.
  • A very quick look at how to go beyond what these can do using code.

Note I'm not an SEO wiz that can tell you 'how to make your site shine' but have learned a bit while implementing this on various sites.  In other words, I may not be able to tell you what to do for this, but I can tell you how to do it.